IMPLEMENTATION BLUEPRINT
Real estate lead routing: from fragmented handoffs to a measured system.
A production-ready pattern for defining the baseline, building the workflow, and proving the change.
CHALLENGE
Signals arrive faster than ownership.
Map the channels, timestamps, decision rules, owners, and recovery paths before implementation.
SYSTEM
One state model across every handoff.
Normalize intake, qualify the signal, assign an owner, start the response clock, and escalate exceptions.
MEASUREMENT
Compare the baseline to production behavior.
Track response time, coverage, unowned work, rework, booked outcomes, and conversion by comparable time window.